Preface
to the commercial:
I know this is long, I know I'll loose folks' attention but here goes...I believe that Mitt Romney needs to enthuse current supporters to ensure
they vote on election day, woo the undecided voters (work on his love of the middle class), and capitalize
on the idea that President Obama is weak on Foreign Policy (channel Reagan
here). I think he should use some of his
current rhetoric (We Can Turn Around America), some of Reagan’s rhetoric (Peace
is made by the fact of strength…), some of Obama’s last election rhetoric (America is a country of strong families…), and lastly,
Joe Lieberman jumps on board.
These items are just FYI, not directly in the commercial:
A
few items on the undecided voter: The PNA survey (Project New America) shows that 73
percent of undecided voters in Colorado, Arizona, Nevada and New Mexico plan on
watching the debates, but what's more telling is that 80 percent of the
undecided voters surveyed said they would not be making their decision until at
least three weeks before election day and 59 percent said they would likely
make their decision in the final week of the election. Meaning a potentially large swath of voters in key states are still up
for grabs and all four debates could shift momentum toward either candidate in
the race which, according to the latest polling, remains tight in the western
states.
PNA asked undecided voters in Colorado, Arizona, Nevada and New Mexico this question:
Recently Mitt
Romney said quote "47% are dependent upon government, who believe that
they are victims, who believe the government has a responsibility to care for
them, who believe that they are entitled to health care, to food, to housing,
to you-name-it." Based on everything you've heard about this 47% comment,
does this make you more likely to vote for Mitt Romney, less likely to vote for
Mitt Romney, or does it make no difference?
To which 32
percent said the comments make them less likely to vote for Romney, while only
16 percent said the statements make them more likely to vote for him. Perhaps
most encouraging for the GOP candidate is that 53 percent said the comments do
not make a difference to them. But the 32 percent that said they are less
likely to vote for Romney due to the comments could be a crucial percentage in
states like Colorado and Nevada where the race appears very tight.
Although “jobs and economy” were far and away the
most important issue for the undecided voters — mirroring the results of every
poll — Winkler said that a follow-up question yielded a surprising result.
Asked what the undecided voters were looking for in a candidate, the undecided
voters answered overwhelmingly with the words “country,” “leadership,”
“integrity” and “honesty.” Any one of those factors “trumps the economy, that
trumps the issues,” he said.
This is why these people are undecided — they’re
cross-pressured here between the lack of trust in Mitt Romney, the character
issues they have with him, and the sense that the economy’s not great and maybe
it’s time to change,” Winkler said.
Myth No. 1: They don't
care. As it turns out, nearly
three-quarters planned to watch the debates. "That was a huge driver when
we asked them what they're waiting for — why they haven't made up their
mind," Winkler said. "People are intending to watch these debates and
learn more about these candidates."
Myth No. 2: They only
decide based on economic conditions. As it
turns out, the most important issue these Western undecided were looking for in
a candidate was not their ability to improve economic conditions. Instead, it
was "someone you can trust."
Myth No. 3: They
always break for the challenger. Obama is
viewed favorably by 51 percent of the undecided and viewed unfavorably by 45
percent. For Mitt Romney, those numbers were 40 percent and 54 percent, respectively.
Asked to predict who would win, 8 in 10 said Obama.
This was PRIOR to the
first debate.
(Undecided about the music playing in the background. At first I thought something soft and patriotic but now I think I need something upbeat and forceful)
We Can Turn Around America!
After four years of getting the
runaround, America needs a turnaround, and the man for the job is Governor Mitt
Romney!
America is a country of strong
families and strong values. Governor Romney’s life has been blessed by both. He
was taught accountability, self-reliance, working hard without making excuses,
and treating your neighbor as you’d like to be treated. He has a deep and abiding faith in the
country he loves.
We Can Turn Around America!
President Obama supports changing the
definition of marriage; believes that human life is disposable and expendable
at any time in the womb, even beyond the womb; and tells people of faith that
they must bow their knees to the god of government and violate their faith and
conscience in order to comply with what he calls health care.
We Can Turn Around America!
Governor Romney will be a strong president and
strong on Foreign Policy. Peace is made
by the fact of strength, economic, military, and strategic. Peace is lost when such strength disappears
or, just as bad, is seen by and adversary as disappearing. The message from the President has to be one
of strength and one of confidence.
(Refer to Reagan,
something like in this commercial, regarding strength) http://www.livingroomcandidate.org/commercials/1980/peace-republican#4072
We Can Turn Around America!
Flash to Joe Lieberman campaigning for
Mitt Romney (taking actual statements from Lieberman): One of the things I learned early on in public life is you
have to be ready for public anger if you’re going to have the guts to say what
you believe. The standards of
decency and civility have eroded and I am calling for a renewal of the moral
center of this nation. Religion and
values need to have a place in the Democratic appeal, but do not. Have you checked any polling lately? God is
running ahead of any living politician. Leaders should connect with the
majority by reflecting their best values and living by them. Republicans have
often unsettled people with talk of religious values. But the alternative is not to be neutral or mute. People need sources of morality
for good behavior, and there is none better than religion.
The time is now for strong leadership.
This
Election is About the Soul of America.
We Can Turn Around America! Mitt Romney for President!
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