From NPR today, a story on how Mobile apps with integrated voter registration rolls make it possible to poll voters and react to the data instantly. A campaign director monitors her door knocking team from a cafe, seeing where they are, who they are talking with, the person's name, age party, and monitor how long the conversation lasts. The director can monitor voter responses as they happen and if necessary change the game plan. The prediction is made that the candidate and party that is able to Figure out how to use social media and new technologies to their benefit will win.
The door- knocking App is Organizer and was designed by Ralph Garvin.
They state "Organizer’s team believes that technology should encourage MORE human interaction, not less. Closing a big deal? Asking someone to marry you? Everything that’s important is done in person because face-to-face contact is almost always the most effective way to communicate. It’s how fruitful relationships are built with the people who matter."
And "Organizer’s first app, Electionear, is for political campaigns and advocacy organizations. The immediate goals are simple: (a) eliminate wasting resources on printing paper lists; (b) eliminate the potential for lost data as workers have face-to-face conversations with voters; and, (c) eliminate hours spent on data entry post hoc. Transmitting relevant data to and from smartphones in real-time makes it all possible."
Good Presentation. I like the article.
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